How To Make A Facebook Business Account
Eager to see your business grow, but baffled how? Well fret not, as you have landed at the right page, and Rannkly would help you now!
All you need to do is just simply sit back, and go through the below mentioned detailed steps, following each step assiduously, and voila! You’ll see magic for yourself by transmogrifying your business into a robust and a flourishing entity.
Anyway before we dive into this blog, we would want you to know that using Facebook as a platform for growing your business might seem like an Herculean task at first, given its labyrinth rules and algorithms that seem to change quite frequently. However once you acclimatize yourself with this incredibly great social media platform, and as you begin to implement the crucial strategies by virtue of using the right tools such as Rannkly, you would sure be able to amplify your business outreach, thereby witnessing the desirous results at full throttle.
It is pertinent to mention that Facebook is like an extremely powerful magic wand, and with over 2.7 billion monthly users, Facebook furnishes a wide gamut of opportunities for small businesses, helping them promote their product or service, increasing their overall customer outreach and hence assisting the business in maintaining a robust brand image.
Also Facebook furnishes a lot of information regarding it’s users. This information is like a pandora’s box for businesses, who meticulously use it to their advantage but anyway, this is just the tip of an iceberg as Facebook surely has a lot more to offer, and we would want you to witness all of that simply by way of making a Facebook account.
So well then let’s just begin, and get started.
The steps for setting up a Facebook account are succinctly listed below.
Part A — Setting Up A Facebook Account Using Your Laptop
Step 1. Search for www.facebook.com and click on it.
Step 2. Click on New Account option and make sure to correctly enter your name, email, phone number, password, date of birth, and gender.
It is important to note that you might have to alter these details in case you wish to make a Facebook account solely for your business purposes. You may add your brand name and it’s year of origin in the details section. Alternatively you can put your own personal details, and eventually change the details at a later point in time.
Also the system might indicate that your password isn’t secure enough and so you must have a password that is a combination of upper and lower case letters.
Step 3. Click on Create An Account. (You must be 14 years or above)
Step 4. Confirm the email address and the cell phone number that you entered in Step 2.
Step 5. Open up your mail box and you’ll find a confirmation mail from Facebook. You need to tap on the link in order to confirm the email.
Step 6. Now you need to confirm your mobile phone number. You would receive an automatically generated code via SMS.
Enter that code in the confirm box once you login.
And your Facebook account is ready!
Part B — Setting Up A Facebook Account Using Your Cell Phone
Step 1. In order to make a Facebook account using mobile phone, you would primarily have to install the Facebook app from the play store. (Google Play for Android phones and App Store for iPhones)
PRO TIP — If your phone is low on space and you don’t wish to delete any of your files or folders, simply use Facebook Lite. You can easily download Facebook Lite that is a reduced version of the original Facebook application.
Facebook Lite consumes much less space and would easily get installed on your phone with the blink of an eye. Furthermore this ultra light and uber cool version also retains the same basic functions as that of the normal Facebook application and so you could effortlessly use Facebook Lite without worrying much about space.
Step 2. Open up the app once you have successfully downloaded and installed it on your phone. You would see an option of Create Facebook Account on home screen. Click on it, and the page would proceed to next.
Step 3. Enter your details such as your first and last name, date of birth, gender etc.
Herein it is pertinent to mention that you might have to tweak these details in case you choose to make a Facebook account for your business. You might add your brand name and it’s year of genesis in the details section. Alternatively you can add your own personal details, and modify the details at a later point in time.
The system may show that your password isn’t strong enough, and so make sure to have a password that is a combination of both upper and lower case letters.
Step 4. Click on Create An Account. (You must be 14 years or above)
Step 5. Confirm the email address and the cell phone number.
Step 6. Open up your mail box and you’ll find a confirmation mail from Facebook. You need to tap on the link for confirming your email id and linking it to your account.
Step 7. You next need to verify your mobile phone number. You would receive an automatically generated code via an SMS message. Enter that code in the confirm box once you login.
And your Facebook account is ready!
However you now need to work upon the intricacies and make sure to not have a banal but a rather interesting and insightful Facebook account for your brand. You must personalize and add some eye catching content on your Facebook account so as to grab attention of the audiences.
Furthermore it is important to note that while a Facebook page is much different from a Facebook profile, you should ideally have both for your business purposes, and the steps mentioned about are for creating a new Facebook profile, that you mandatorily need to have in order to create an additional Facebook business page that would be linked to your profile.
PRO TIP — Make sure to have a public and not a personal profile account, and in addition to this, create a Facebook page for your business that too should be public so that it is visible to all. Herein you would be at double advantage as your audiences would be able to view both your Facebook page as well as your Facebook profile, and they would hence get a better idea about your business. Also while some users might add you in their friend list, via which you could connect with them, there would be many others who would still be able to keep a close tab on your business operations simply by liking your page. Your Facebook page followers would regularly receive updates, in case you post something on their newsfeed.
Click on facebook.com/business/pages/set-up in order to make your own business identity on Facebook.
• What is a Facebook business page?
A Facebook business page is just like any other free web page that companies, individual small scale businesses and entrepreneurs nowadays make good use of for expanding their internet presence and their overall business outreach.
Also just like a personal Facebook account, your Facebook business page would also enable you to send and receive messages, receive regular updates and notifications and you would be able to like, comment and share other posts using your Facebook business page.
However there are innumerable business profiles and pages on Facebook and you therefore need to make sure that your Facebook profile and page must stand out from the rest in order to draw the attention of the audiences.
Mentioned below are some amazing and must follow strategies that you must implement on both your Facebook business profile and business page in order to avail the maximum benefit for your company or business.
1. Make sure to personalize your Facebook account and business page
As also explained above, your Facebook account and business page is just like a virtual letter of your company’s introduction that serves as a medium for other users who are interested to know more about your company.
Therefore the next thing that you need to compulsorily do is to personalize your Facebook account and business page.
Change your profile and cover photo and both the Facebook account and business page.
Your profile and cover photo are the most crucial elements that would represent your company or business.
This image would constantly appear even whilst you post or comment or send a personal message to any of your online Facebook friends or followers.
PRO TIP — Make sure to have a profile and a cover photo that ideally represents your company. It might be a company logo, or something similar but it should be the most quintessential representation of your business.
Also the profile picture and the cover photo must be in good quality, that is the image should be at least 180 pixels wide.
PRO TIP 2 — Your cover picture should be a little more detailed and insightful and you should consider listing your unique business services in major bullet points on your cover picture itself. This would let your users know quickly know about your product or services as many new users don’t usually scroll down a Facebook profile or page, but your cover picture would alone speak volumes.
2. Edit & Make Sure To Have The Most Appropriate & Precise Bio
Once you have your profile and cover photo in place, the next thing that you need to do is to edit the bio and make sure to have the most precise, crisp and succinct bio, that must give a complete overview of your unique brand or business. There is an introduction section in the left corner that is right below the pictures and herein you need to enter a very short text that is roughly of about 101 characters.
These 101 characters would be the most pivotal component of your Facebook profile, and so you must have a great Facebook bio.
3. Make Sure To Post Consistently
Well now that your Facebook profile and page details are in place, you need to get started with the main part that is the Facebook posts.
It is extremely crucial for you to have some appealing content on your Facebook page and profile before you start sending friend requests or making post comments etc as your profile or page should not give a spurious look.
New Facebook accounts with no content are regarded as counterfeit and ingenuine, and hence your first few posts are extremely important.
PRO TIP : We might sound a little biased, but we want you to know that Rannkly is an incredibly easy to use tool that helps you plan, make, schedule your Facebook posts, and this would therefore aid you in amplifying your social media outreach whilst also maintaining a robust online reputation.
Also Rannkly comes with some amazingly wonderful filters and you can use these filters for modifying and giving those exquisite touch ups to your vanilla photos.
4. Write Short & Succinct Photo Descriptions
You should always write short and succinct picture descriptions every time you post on your Facebook profile or page.
Putting random pictures of your product is sure not enough as your audience would not understand it’s purpose. You should therefore always make sure to write short and succinct photo descriptions with every picture that you upload on Facebook.
Also you need to be your creative best with the descriptions. Play with words, and don’t simply post banal photo descriptions.
5. Connect With Your Followers, Send Friend Requests & Socialize More!
Yes you read that right! Simply posting pictures won’t help grow your business via Facebook. The very purpose of Facebook is to socialize and that’s what you actually need to do. Send friend requests to people whom you know of, or maybe your own competitors, your company employees and alike.
Facebook has an incredibly wonderful feature that helps you connect with those on your mobile phonebook. So just in case you have some clients phone numbers in your phone book, you’ll be able to see their accounts, and connect with them easily via Facebook.
PRO TIP : Make sure to like similar brand pages as that of yours, and comment on their posts and stories. This would highlight your brand as their audiences would also be able to now see and follow your page. This would therefore help your brand have an increased engagement.
6. Highlight Your Unique Brand Story
It is important for you to be clear as to what your Facebook account purpose would exactly be, and you always need to keep this in mind while making your Facebook posts.
For example — As a clothing line brand, your Facebook posts must revolve around your apparels or the raw material, inventory and alike, and not around your weekend getaways or gym workout sessions.
You must therefore make sure to highlight only your own unique brand story.
7. Make Your Own Identity On Facebook
This might sound a Herculean task at first, but that is so not the case, especially if you have Rannkly to your aid!
We strongly recommend that you must have your Facebook icon in the contact section of your business website and also along with your e-mail signatures. Also if you happen to use other platforms such as LinkedIn or Twitter, make sure you mention about your Facebook business page over these platforms so as to directly drive audiences to your Facebook page. This would indeed help build your Facebook network, thereby letting you foster wonderful business relations.
8. Make Use Of Facebook Ads
Facebook ads are one of the most powerful way via which you can directly increase your engagements at an extremely fast pace. Also these ads help present your brand posts in front of people you want to, irrespective of whether or not are they in your network. And guess what? This might even include the A listers or the page-3 celebrities!
9. Run Regular Campaigns
This is another powerful way via which you can balloon your Facebook business outreach. Run regular campaigns on your Facebook business page, and you would soon see your Facebook followers grow exponentially within no time.
10. Be Sure To Reply To All Your Inbox Messages
Well now that you have been assiduously implementing all of the above mentioned strategies, you would sure receive a bulk of inbox messages. You however need to ensure to send quick and speedy replies to each of the user, catering to their queries at the earliest possible. This is another crucial way via which you can increase your Facebook network and also get some loyal clients in hand.
And well we assure you that if you follow all these 10 strategies by heart, you would see the results for yourself. These strategies would unquestionably help you increase your business outreach by way of a Facebook profile and business page.
We too at Rannkly look forward to connecting with you on Rannkly. Do make sure to thank us for these incredibly powerful strategies on our Facebook page that is reputation management
